Ponsonby Business Association. Auckland 2014
Ponsonby is one of the most exciting and unique streets of Auckland (New Zealand). The challenge was to give a graphic identity for the street, a concept for a visual identity that was Ponsonby Road's own, the letter P. The letter is used as a frame to create attractive posters, to express the creativity and freedom of Ponsonby Road. A second visual element was created from a pattern based on architectural elements taken from the characteristic architecture of the street.
Role: Brand design creation / Visual Identity creation (Working at Voice New Zealand)